The Intelligent Use of Water™

Decades before the term "water restrictions" became part of the common vernacular, we recognized the need to protect and efficiently use our world's most precious resource. The Intelligent Use of Water is Rain Bird's guiding philosophy and continues to influence all aspects of our business.

Anthony LaFetra (1940 - 2021)
Rain Bird Corporation

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Rain Bird’s irrigation products and services are tailored to meet the needs of our customers. At Rain Bird, product managers center the customer throughout the entire process, from conception and development to marketing and sales. As one of our principal Product Managers, Ron, says, Product Managers are the “voice of the customer…communicating to the company what the market needs.”
November 4th, 2021
At Rain Bird, our mission is to provide great irrigation products and services to our customers that promote the Intelligent Use of Water for worldwide irrigation applications. We’re also committed to being good environmental leaders across our global community. That mission and commitment make environmental stewardship one of Rain Bird’s core values.
October 19th, 2021
Rain Bird is proud to have our headquarters in Tucson, Arizona. Tucson’s location, natural beauty, opportunities for exploration, and history and culture make it a unique place to live – and our Tucson headquarters is a great place to work. There’s something for everyone to enjoy in Tucson!
October 6th, 2021
It’s no secret that irrigation tends to be a male-dominated industry, and sales as a profession is typically staffed by men as well. Here at Rain Bird, however, we have a vibrant and diverse staff throughout the company, and we are thrilled to employ many strong women in our Sales division.
September 23rd, 2021
Personal development and growth are part of our core values at Rain Bird. We support our employees in learning more about their jobs and the industry and pursuing higher education. Our culture of growth also spreads to how employees work as a team. Everyone at Rain Bird is willing to step in and lend a hand, helping all employees succeed.
September 1st, 2021
The recent U.S. Women’s Open Championship marked the 76th anniversary of the most prestigious event in women’s golf. It was the first women’s professional event contested at the historic Olympic Club, which has hosted 10 USGA national championships, including five U.S. Opens.
July 23rd, 2021
July is Smart Irrigation Month! Rain Bird is dedicated to developing water-efficient irrigation systems all year round, but we especially recognize the importance of these systems in the summertime. July is typically the month that sees the most demand for water use with the rising temperatures and long days, and using water intelligently is vital.
July 20th, 2021
Rain Bird is thrilled to be adding more women to our leadership teams, and we’re actively recruiting diverse candidates at all levels. We value the varied perspectives that come from hiring employees from a range of backgrounds.
July 13th, 2021
Rain Bird is dedicated to creating the best experiences at golf courses around the world and also cares deeply about diversity, personal development, and continuous improvement. Rain Bird agreed to finance the flight costs for the women volunteering at the Open to make it even more accessible.
June 11th, 2021

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