The Intelligent Use of Water™

Decades before the term "water restrictions" became part of the common vernacular, we recognized the need to protect and efficiently use our world's most precious resource. The Intelligent Use of Water is Rain Bird's guiding philosophy and continues to influence all aspects of our business.

Anthony LaFetra (1940 - 2021)
Rain Bird Corporation

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Since developing the original horizontal action impact drive sprinkler in the 1930s, Rain Bird has been dedicated to the Intelligent Use Of Water. Our products are designed to reduce water waste with hardware and software monitoring, ultimately saving users time and money — and conserving water, too.
December 30th, 2021
At Rain Bird, our customers’ success is our success. That’s why customer service and customer orientation are core values for our work. As a long-time industry leader, our customers trust us to understand their needs, provide innovative solutions, and support them as they use our products with everything from logistics to tech. Our focus on our clients has driven us to pursue creative, effective irrigation solutions since our founding in 1933.
December 27th, 2021
Rain Bird has had over 80 years to determine the best ways to irrigate everything from sports arenas and golf courses to parks and residential properties. We’ve been awarded over 500 patents for our products, and our engineers continue to discover innovative ways to irrigate. Creating products that enable automatic irrigation is one way the Rain Bird team demonstrates its commitment to environmental stewardship and the Intelligent Use Of Water™.
December 6th, 2021
Rain Bird’s irrigation products and services are tailored to meet the needs of our customers. At Rain Bird, product managers center the customer throughout the entire process, from conception and development to marketing and sales. As one of our principal Product Managers, Ron, says, Product Managers are the “voice of the customer…communicating to the company what the market needs.”
November 4th, 2021
At Rain Bird, our mission is to provide great irrigation products and services to our customers that promote the Intelligent Use of Water for worldwide irrigation applications. We’re also committed to being good environmental leaders across our global community. That mission and commitment make environmental stewardship one of Rain Bird’s core values.
October 19th, 2021
Rain Bird is proud to have our headquarters in Tucson, Arizona. Tucson’s location, natural beauty, opportunities for exploration, and history and culture make it a unique place to live – and our Tucson headquarters is a great place to work. There’s something for everyone to enjoy in Tucson!
October 6th, 2021
It’s no secret that irrigation tends to be a male-dominated industry, and sales as a profession is typically staffed by men as well. Here at Rain Bird, however, we have a vibrant and diverse staff throughout the company, and we are thrilled to employ many strong women in our Sales division.
September 23rd, 2021
Personal development and growth are part of our core values at Rain Bird. We support our employees in learning more about their jobs and the industry and pursuing higher education. Our culture of growth also spreads to how employees work as a team. Everyone at Rain Bird is willing to step in and lend a hand, helping all employees succeed.
September 1st, 2021

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