Rain Bird Privacy Policy

Effective Date: 02/24/2025

Rain Bird Corporation and the companies that it owns or controls (also known as "Rain Bird," "we," "us," or "our," depending on the context) value the privacy of our visitors, users, customers, applicants, employees, and partners and are dedicated to protecting it by following this Privacy Policy. We provide different products, services, opportunities, benefits, and information (collectively, the “Services”) to you, our visitors, users, customers, applicants, employees, and partners. To offer and/or deliver the Services and to improve your experience as much as possible, we collect some information from you, including Personal Information. We may obtain this information from you when you visit Rain Bird's websites, such as rainbird.com (and related domains along with all subdomains and related websites, collectively, the "Websites"), and use Rain Bird products and services that Rain Bird makes available (“Platforms”).

This Privacy Policy describes the types of Personal Information you may give us or we may get from you, how we gather, use, protect, and share your Personal Information, and the choices you have about your Personal Information. This Privacy Policy uses the term Personal Information to mean information that can identify you or your household, or that is connected to or could reasonably connect to you or your household.

Rain Bird follows global privacy laws, including U.S. state privacy laws and the European General Data Protection Regulation (GDPR). Privacy laws and rules establish the rights that owners of Personal Information have and how holders of Personal Information must manage and safeguard Personal Information. Please read this Privacy Policy to understand our policies about your Personal Information and how we treat it. If you do not agree with our policies, your choice is not to use our Services, Websites, and Platforms.

Personal Information You Give Us

Personal Information you give us might include, but is not limited to:

Your name or company’s name
Your address or company’s address
Your email address
Your phone number
Username
Password
Rain Bird product serial number, model number, IP Address, and/or MAC address
Geolocation of you and/or your Rain Bird product

Information Automatically Collected

We may collect and store information about how you use our Services, Websites, and/or Platforms with cookies and other tracking technologies (such as pixels and beacons). We also may use third-party vendors working for us (such as Google). These vendors may use first-party cookies (such as Google Analytics cookies), third-party cookies, or other third-party identifiers to gather anonymous analytics and statistics about our Services, Websites, and Platforms and how visitors use them.

This information may include Personal Information that helps us understand your preferences so that we can make our Services, Websites, and/or Platforms better for you in the future and helps us measure website traffic and interactions so that we can improve our online offerings.

We may also use email tracking systems for emails we send that give us information such as who opened or forwarded an email, when it was opened, and whether the reader clicked any links in the email. We may make decisions about you based on automated processing of your information for email marketing and advertisements. For example, if you interact with a certain product or topic, keeping your preferences in mind, we may automatically add you to additional campaigns around that topic or product, to continue providing you with engaging, personalized content. Similarly, if you choose not to open our emails, we may automatically remove you from receiving our emails. You may unsubscribe at any time by clicking the unsubscribe link within the email or by contacting us directly.

You will be asked to opt-in to our use of cookies and other tracking technologies. We will not use such technologies without your consent first.

We remind you that you can change your settings in your browser to tell you when a cookie or other tracking technology is being sent or updated, or to refuse cookies or other tracking technology completely. Please be aware that if you block some or all cookies or other tracking technology, you may lose access to some features, content, or personalization on the Websites and/or Platforms.

Remember that cookie settings are specific to a browser and device. If you use different devices and/or browsers, you need to manage your preferences separately. Deleting all cookies may erase all previously set preferences.

We inform you that you have the option to exclude yourself from some advertising by going to the Network Advertising Initiative consumer opt out page at http://optout.networkadvertising.org, by using the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout, and/or by going to the Digital Advertising Alliance's opt-out page at https://www.aboutads.info/choices.

We use OneTrust to handle Global Privacy Control (GPC) signals enabled on your browser.

For more information about cookies, please see Rain Bird's Cookie Policy here.

Information from Social Media Platforms

You can interact with Rain Bird on social media platforms, such as Facebook, Instagram, X (formerly Twitter), or LinkedIn. When you use these platforms to contact Rain Bird, we may collect your name to reply to your messages. We may also ask for your permission to get Personal Information through form fills on these platforms. We will handle the Personal Information we get through these platforms according to this Privacy Policy.

We want to remind you that these platforms have their own privacy policy. We suggest that you read these privacy policies. You can find these policies at Meta (https://www.facebook.com/privacy/center/); X (formerly Twitter) (https://twitter.com/privacy; and LinkedIn (https://www.linkedin.com/legal/privacy-policy).

How We Use Your Personal Information

The following shows what kind of Personal Information we collect, what we do with it, and why we are allowed to collect it.

Data Category	Processing Purpose	Legal Basis
Name; Address; Username; Password; Email Address; and Phone Number	Establish an account Provide product shipping; take product orders Facilitate payment Know location of equipment Communicate with you about product and services Provide customer support Detect, assess, prevent, and address technical and performance issues Assist in protecting our rights or property, enforcing the provisions of our Privacy Policy, or preventing harm to you or others Provide news, special offers, and general information about other goods, services, and events which we offer that are like those that you have already purchased or inquired about	Performance of Contract and/or Consent
Geolocation	Knowing location of equipment to provide functionality and services Knowing location of users relative to equipment to provide functionality	Performance Contract and/or Consent
Data via Cookies and Other Tracking Technologies	Communicate with you about product and services Monitor usage of Services, Websites, and Platforms Conduct statistical analyses on usage patterns and other aggregated data from use of our Services, Websites, and Platforms Enable functionality of features on our Services, Websites, and Platforms Deliver to you advertising related to our Services, Websites, and Platforms from use of demographic and preference information Provide news, special offers, and general information about other goods, services, and events which we offer that are like those that you have already purchased or inquired about Collect domain and host names of your internet access point, including the Internet Protocol (IP) address of your device(s) and/or the IP address of your Internet Service Provider (ISP) Collect information about your types of web browsers, including version of your internet browser software and operating system Understand the effectiveness of the advertisements that were delivered to you Collect MAC address of your devices used to interact with the Websites and Platforms Websites visited before or after you visit the Websites Date and time you accessed the Websites and Platforms, the length of your visit, and the content you visited or watched with the Websites and Platforms Your search queries on the Websites and Platforms Advertising viewed by you on the Websites and Platforms Information concerning the country of origin of your device and the language(s) used by your device Email marketing and advertising	Consent and/or Legitimate (marketing) Interest

Distributors/Installers

Data Category	Processing Purpose	Legal Basis
Name; Address; Username; Password; Email Address; and Telephone Number	To enable you to sign up for classes Communicate with you about products and services Provide customer support Register you for programs Arrange travel on your behalf	Consent

Employment

Data Category	Processing Purpose	Legal Basis
Name; Address; Username; Password; Social Security Number; Email Address; and Telephone Number	Enable you to apply for employment opportunities Provide employment compensation and other benefits Arrange travel on your behalf	Consent

You are not required to give us any of your Personal Information. However, without your Personal Information, you may not be able to use or access some parts, features, and functions of our Services, Websites, and Platforms that need your Personal Information.

Your Personal Information will only be kept by us for the time that we must use it for the above purposes or as required by law.

Credit Card Information and Fraud Prevention

Rain Bird does not collect, process, or store credit card numbers. We use third-party service providers for payment processing and fraud prevention. Their main business is collecting, processing, and storing of credit card numbers. When you make a payment, your credit card numbers will be managed by the third-party service providers according to their own privacy policy. Our fraud prevention company may make automated decisions to prevent fraudulent purchases from being made. You can find the links to our third-party services privacy policies below.

Credit Card Processing:

Fraud Prevention:

Kount

How We Store Your Information

We store your Personal Information in the United States using certain service providers situated in the United States, such as Amazon Web Services and Azure for your Personal Information and Google for analytical purposes.

If you reside in the European Union (the European Economic Area, “EEA”), your Personal Information is transferred to the United States. The U.S. based entities to which your Personal Information is transferred are certified under the EU-US Data Privacy Framework (an adequacy decision of the European Commission), meaning they will comply with the European privacy regulations.

How We Secure Your Information

We make reasonable efforts to safeguard your Personal Information that we collect, use, store, share, and transfer as part of our Services, Websites, and Platforms from unauthorized access, loss, misuse, alteration, or destruction. However, please be aware that no data security and transmission system connected with the internet or any other public network can be assured to be 100 percent secure. We do not guarantee, and you should not assume, that your Personal Information or private communications will always stay private. You also have the responsibility to take reasonable measures to protect your Personal Information from being disclosed or misused by others.

How We Share Your Information

Information about our visitors, users, customers, applicants, employees, and partners is an important part of our business. We share Personal Information only as described below.

Service Providers

We may employ third-party companies and individuals, such as payment service providers, contractors, vendors, or distributors, to facilitate our Services, provide the Services on our behalf, perform Services-related services, or assist us in analyzing how our Services are used ("Service Providers"). These Service Providers have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose to other third parties, use your Personal Information for any other purpose, and maintain your Personal Information confidential.

Our Service Providers fall into the following categories:

Payment service providers
Marketing services
Payroll processors
Fulfillment services
Human Resources and recruiting services
Expense management services
Data management and storing services
Insurance and related support services
Security services

Third Parties

We will protect the Personal Information of our visitors, users, customers, applicants, employees, and partners, and will not share, lease, or give it to any third parties, except as noted above or unless we are involved in a merger, sale, or bankruptcy. If we sell or transfer our business, or parts of it, or if we combine or move with another business, or if we go bankrupt, Rain Bird may transfer your information to the third party or parties in the deal. You may opt-in to share data between Rain Bird and partners or connected services such as, but not limited to, Flume, Alarm.com, Google Home, or Amazon. You must have an account on these third-party sites and if applicable, agree to their policies.

Terms of Service for SMS

Consent for SMS Communications

*Information obtained as part of the SMS consent process will not be shared with third parties.

Types of SMS Communications

If you have consented to receive text messages from Rain Bird Corporation, you may receive text messages related to:

Customer Service: Updates regarding your orders, deliveries, or other relevant information.
Job Applicants: Information about your application status, onboarding materials, or other employment-related updates.

Legal Requirements

We may disclose your Personal Information in the good faith belief that such action is necessary to:

Comply with a legal obligation
Protect and defend our rights or property
Prevent or investigate possible wrongdoing in connection with the Services, Websites, or Platforms
Protect the personal safety of users of our Services, Websites, or Platforms, or the public

Children's Privacy

Rain Bird does not intentionally sell products or services to people who are too young to agree. We do not intentionally gather Personal Information from people who are too young to agree. If you are a parent or guardian and you find out that your minor child has given us Personal Information, please contact us. If we find out that we obtained Personal Information of children without checking with their parents, we will remove that information from our servers.

Links to Other Websites

The Websites and Platforms may have links to other websites or mobile applications that Rain Bird does not run, such as, but not limited to, Facebook, Instagram, LinkedIn, X (formerly Twitter), and YouTube. You will go to that third-party's website or mobile application if you click on a third-party link. We recommend that you look at the Privacy Policy of every website you visit. We do not control or take any responsibility for the content, privacy policies or practices of any third-party websites, mobile applications, or services.

Internet Advertising and Third Parties

The Websites and Platforms may include third-party advertising and links to other websites and applications. Third-party advertising partners may collect information about you when you interact with their content, advertising, or services.

When visitors interact with our Services, Websites, and Platforms, third parties may place cookies on your browser(s) for targeted advertising purposes. You will be asked to opt-in to our use of cookies and other tracking technologies. We will not use such technologies without your consent first.

Privacy Rights

Rain Bird honors the following rights:

The right to be informed of the Personal Information we collect and how we process and use the Personal Information
The right to request categories of Personal Information disclosed for a business purpose
The right to contact information for submitting requests related to the exercise of these rights
The right to request access to your Personal Information
The right to request that inaccurate Personal Information be rectified or completed if incomplete
The right to request erasure of your Personal Information
The right to restrict our processing or use of your Personal Information
The right to opt-out of certain types of processing, such as sale of your Personal Information, targeted advertising, or automated decision-making
The right to obtain a copy of your Personal Information or to forward your Personal Information to an organization of your choosing, in a structured, commonly used and machine-readable format, and to reuse your Personal Information for your own purposes
The right to object to our processing or transferring of your Personal Information
The right to withdraw your consent for us to use your Personal Information
The right to opt-in to the use and disclosure of “sensitive” Personal Information (e.g., data revealing racial or ethnic origin, health data, precise geolocation data, biometric data, data of a known child)
Depending on the authority and the country where you live, the right to lodge a complaint or appeal with a supervisory authority that supervises compliance with the rules regarding the protection of personal data

Requests regarding the above rights are to be sent to us by completing this form: https://go.rainbird.com/privacy-request. In response to receiving a request, we will comply with the request no later than the period set forth in applicable laws and regulations. We are intent on resolving any issues relating to our handling of your Personal Information.

This Privacy Policy may not constitute your entire set of privacy rights, as these may also vary from country to country or state to state. To be certain of your privacy rights, you may wish to contact us or the appropriate agency in your state or country that oversees privacy rights.

Changes to This Privacy Policy

We may make changes to our Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy to the Websites and updating the "Effective Date" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

We are committed to working with you to resolve any complaints you have regarding this Privacy Policy or the treatment of your Personal Information.

If you have any questions about this Privacy Policy or its implementation, please contact Rain Bird’s Data Protection Officer:

By Mail:
Rain Bird Corporation
Attn: Data Protection Officer
970 West Sierra Madre Ave
Azusa, CA 91702, United States

By Email: privacy-dpo@rainbird.com

You may also contact Rain Bird as the Data Controller:

By Mail
Rain Bird Corporation
Data Controller
970 West Sierra Madre Ave
Azusa, CA 91702, United States

By Email: privacy-dc@rainbird.com