PARTICIPANT: Rain Bird Corporation
FLOAT THEME: Mountaintop Majesty
BUILDER: Fiesta Parade Floats (FPF)
DESIGNER: Raul Rodriguez
MEDIA CONTACT: William Ostedt/The Pollack PR Marketing Group 310-556-4443
NUMBER OF YEARS IN ROSE PARADE: 14
HEIGHT: 28 FEET
WIDTH: 18 FEET
LENGTH: 55 FEET
Throughout the ages mankind has been captivated by the grandeur, beauty and harmony of the natural world and its vivid array of floral and fauna. Rain Bird invites you to join them in celebrating the very important ecological and conservation advancements currently underway that are helping to make the rainforests of Africa a healthier and safer place for the endangered Mountain Gorillas - the shy and peace-loving gentle giants of the ape world. This family of magnificent primates, one of man's closest relatives, lazily basks amid waterfalls and fresh water pools in the cool mist of the mountainous rainforests. In celebration of the arrival of spring, symbolic of both new and continuing life, infant and juvenile gorillas frolic in the protective care of their parents surrounded by colorful and exotic botanical gardens framed with over 30,000 hot pink Revel roses. A colorful yellow-bill Hornbill, two Buff-headed Hoopoe birds with distinctive "crowns" of head feathers and an iridescent Green Wood Hoopoe are delicately perched overhead with fluttering butterflies framing the floral setting. Majestic wildlife and refreshing cascading waterfalls in this exotic botanical setting vividly represent Rain Bird's commitment to water conservation and its concern for endangered species and the habitats in which they live throughout the world.
HOW / WHY WAS THIS THEME CHOSEN?
The float theme is in accordance with Rain Bird's corporate philosophy of promoting the preservation of Earth's most precious resource through The Intelligent Use of Water worldwide. In doing so, Mountaintop Majesty focuses on bringing awareness to the central role that water plays in sustaining the vitality of all of the Earth's diverse environments and their inhabitants,
HOW DOES YOUR THEME RELATE TO PARADE THEME?
Mountaintop Majesty showcases a family of magnificent primates, one of man's closest relatives and considered by most to be A Cut Above The Rest. As a symbol of both new and continuing life, Mountaintop Majesty bolsters Rain Bird's commitment to water conservation as it relates to the preservation of endangered species and the habitats in which they live throughout the world.
SIGNIFICANCE OF THEME TO THE PARTICIPANT:
The closest living relatives to humans, these beautiful creatures are truly A Cut Above The Rest as they struggle to avoid extinction in the face of habitat destruction. In showcasing these magnificent creatures, Rain Bird aims to bring awareness to the vital role that water plays in sustaining all of the Earth's inhabitants.
Rain Bird's lush floral depiction of Mountaintop Majesty vividly represents its commitment to water conservation and its concern for endangered species and the habitats in which they live throughout the world. Rain Bird strives to provide entertaining and educational floats to help increase respect, knowledge and conservation for water and the land and life it supports.
Through the lush mountaintop tropical ferns and foliage, accentuated with sculpted exotic flowers, a family of nine magnificent Mountain Gorillas is overwhelming in size, Pharmitas grass (grown exclusively for Fiesta Parade Floats) has been used to create the realistic textures and coloration of their long, silky fur with Spanish moss over black lichen used to create the "saddle" on the back of the dominant male silverback. Malaleuca bark and an array of fresh moss create the backdrop of the floral cliffs and tree branches from which over 10,000 dendrobium orchids cascade. Butterflies in an assortment of materials including glossy black seaweed, orange marigold petals, sinuata statice, dehydrated carrot and red bell peppers, nyjer seed and sweet rice gently flutter their wings. The Hornbill feathers have been created with skeleton leaves over silverleaf petals with its yellow bill decorated in individual yellow split peas applied one by one. The Buff-headed Hoopoes are covered in feathers of black seaweed and yellow strawflower petals. The Green Wood Hoopoe has been created in dehydrated pansy petals, blue and purple sinuata statice blossoms and finely chopped chartreuse moss. Garden plateaus are colorfully sculptured in waves of Kinni, Curcuma and Torch ginger, kniphofia tritoma, specialty anthuriums, cypripedium and phalaenopsis orchid sprays and 30,000 florescent hot pink Revel roses intermingled with King, Queen and Pink protea, Flowering bromeliads, tropical foliages and ferns complete the exotic gardens and pools of fresh water.
Waterfalls, featuring over 1,500 gallons of flowing and cascading recycled water, showcase Rain Bird's reverence for water and its importance to the environment. Realistic movements of the gorilla family are accomplished with computerized hydraulics with electric motors utilized for the movement on the butterfly wings. Overhead water misting system and sound system add to this magnificent design.
INNOVATIONS USED IN BUILDING THIS FLOAT:
The float chassis was specially designed and engineered to safely support the 13,000 + pounds of water constantly recycling and flowing over the waterfalls. Pharmitas grass was grown in Indiana exclusively for Fiesta Parade Floats to create the realistic fur on the gorillas.
FLOAT RIDERS & SPECIAL DETAILS ABOUT THE RIDERS:
Jack Hanna, Director Emeritus of the Columbus Zoo and Aquarium;
Walter Crawford, Founder and Director, World Bird Sanctuary
PARTICIPATING ORGANIZATION INFORMATION:
Based in Azusa, Calif., Rain Bird Corporation is the leading manufacturer and provider of irrigation products and services. Since its beginnings in 1933, Rain Bird has offered the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes in more than 130 countries around the world. Rain Bird has been awarded more than 130 patents, including the first in 1935 for the impact sprinkler. Rain Bird and The Intelligent Use of Water™ is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing assembly facilities in the United States, France, Sweden and Mexico, http://www.rainbird.com.
SPECIAL INTEREST INFORMATION:
This is Rain Bird's fourteenth year as a participant in the Tournament of Roses Parade, having won twelve previous awards including the most prestigious award, the Sweepstakes Trophy a total of eight times (2009, 2008, 2005, 2003, 2002, 2001, 1999 and 1998).
ADDITIONAL INFORMATION AND COMMENTS:
Rain Bird's participation in the annual Tournament of Roses Parade is only one example of how the company's focus on water conservation extends beyond products and services. Rain Bird devotes significant resources to its Intelligent Use of Water initiatives, which include a series of white papers, public service announcements, membership on the Alliance for Water Efficiency and the steering committee advising the US, Environmental Protection Agency (EPA) on its WaterSense product labeling program, the Intelligent Use of Water Summit series, The Intelligent Use of Water Film Competition , partnerships with non-profit organizations, development and support of elementary and middle school curriculums and The Intelligent Use of Water Awards program that recognizes leaders in water conservation.