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For Immediate Release

Rain Bird Partners to Support
2012 National Mayor's Challenge for Water Conservation

Irrigation Leader Joins Non-Profit, Private, And Local Partners To Encourage City Leaders To Take A Leadership Role in Reducing Residential Water Use During The Month of April

AZUSA, CALIF. - (March 29, 2012) – Rain Bird, the world’s largest irrigation company, has partnered in support of the National Mayor’s Challenge For Water Conservation, a non-profit competition to see which leaders can best inspire their residents to make a series of informative, easy-to-use online pledges aimed at drastically slashing water and energy use across the nation throughout the month of April.

As a program partner, Rain Bird joins National Presenting Partner Toyota, the EPA, EPA WaterSense, the U.S. Forest Service, the National Oceanic and Atmospheric Association, National Geographic Explorer in Residence Dr. Sylvia Earle, WaterPik, Lowe’s and Sterling Plumbing, in a nationwide effort to urge mayors to challenge each other’s cities and encourage residents to conserve water, save energy and reduce pollution between March 30th and April 30th.

Developed by the The Wyland Foundation, a non-profit organization founded by environmental artist Wyland, the National Mayor’s Challenge For Water Conservation calls upon the nation’s mayors to issue council resolutions, create steering committees, and use the city's "highest" seat to urge their residents to save water, energy, and reduce pollution.

As part of the challenge, the public is being asked to visit www.mywaterpledge.com, enter a ZIP Code and make a water-saving pledge on behalf of their city between March 30 and April 30. Participating cities will be divided into four regions (West, Midwest, South and Northeast) and categorized by population (5,000-30,000 residents, 30,001-100,000 residents or 100,000+ residents). Cities with the highest percentage of residents who take the challenge will be named winners and those residents will be eligible to win more than $50,000 in prizes donated by partners, including the Grand Prize Toyota Prius c Hybrid, numerous water-saving appliances, gift cards and custom-designed sprinkler systems from Rain Bird.

“We applaud mayors everywhere for their participation in this national campaign to not only encourage greater awareness of the need to conserve water, but to also inspire and spur meaningful action while demonstrating what can be accomplished when cities work together towards a common goal,” said Dave Johnson, Rain Bird’s director of corporate marketing. “Participation in this program goes hand-in-hand with Rain Bird’s commitment to the Intelligent Use of Water philosophy that is instilled into every facet of Rain Bird’s operations, products and technologies.”

ABOUT RAIN BIRD CORPORATION
Headquartered in Azusa, Calif., Rain Bird Corporation is the world’s leading manufacturer and provider of irrigation products and services. From simple beginnings in 1933, Rain Bird now offers the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes, available in more than 130 countries. Rain Bird has been awarded hundreds of patents, including the first in 1935 for the impact sprinkler. Rain Bird’s philosophy called The Intelligent Use of Water ® is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing facilities around the world. http://www.rainbird.com

About the Wyland Foundation
Founded in 1993 by environmental artist Wyland (best known for his series of 100 monumental marine life murals), the Wyland Foundation, a 501c3 non-profit organization, is actively engaged in teaching millions of students around the country about our ocean, rivers, lakes streams, and wetlands. The foundation's latest project, FOCUS (Forests, Oceans, Climate -- and us) brings together the U.S. Forest Service, NOAA, and numerous non-profits to teach young people about the future of our water supplies, climate, and global health. www.wylandfoundation.org

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