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For Immediate Release

INCREASE REVENUES AND IMPROVE CUSTOMER RESULTS
WITH RAIN BIRD’S ESP-SMT UPGRADE KIT

Kit makes it fast and easy to upgrade current customers to smart control

TUCSON, Ariz. (November 16, 2011) -- Winter is fast approaching, and it’s an ideal time for contractors to consider new ways to increase revenues while still helping their clients save water. Now, Rain Bird is giving contractors the perfect opportunity to upgrade their customers with ESP-Modular Controllers to weather-based smart control with the ESP-SMT Upgrade Kit.

The ESP-SMT Smart Control System uses weather-based technology along with factors such as soil type, slope, plant type and sun exposure to calculate a precise watering schedule for each zone within a residential or light commercial landscape. According to Adolfo Meza, Rain Bird’s product manager for contractor controllers, the ESP-SMT Upgrade Kit makes it simple for contractors to offer their ESP-Modular customers all of the advantages that come with smart control.

“The ESP-Modular Controller and the ESP-SMT Smart Control System have identical dimensions and wiring,” Meza says. “Contractors simply need to replace the ESP-Modular’s front panel with the ESP-SMT panel from the Upgrade Kit, make the necessary connections and then enter data using the on-screen set-up wizard and install on-site weather sensor. It’s that easy. After that, the controller will take over, applying just the right amount of water throughout the landscape.”

Because controller retrofits can be made during any season, the ESP-SMT Upgrade Kit can help contractors maintain a revenue stream during their slower months. Installing the smart controller also opens the door to additional water-saving irrigation system retrofit opportunities, such as rotary nozzles, drip irrigation and rotors with integrated pressure regulation. “Customers who are open to the idea of water-efficient irrigation control are more likely to also embrace these other technologies,” Meza adds. “If you’re going to use a smart controller, it just makes sense that your entire system should also use water as wisely as possible.”

Rain Bird is making it even more attractive for contractors to upgrade their clients to the ESP-SMT Smart Control System. Contractors can download a free Homeowner Marketing Kit complete with customizable sell sheet, postcard and bill stuffer to use in their sales efforts. Plus, for a limited time, contractors who are members of Rain Bird’s Rewards Program can also earn Double Rewards Points on every ESP-SMT Upgrade Kit that they purchase between now and January 15, 2012.

“All that contractors need to do is download our promotional coupon, complete the requested information and send it in along with all qualifying invoices by January 15, 2012,” Meza says. “By earning Double Rewards Points, they’ll be able to quickly qualify for all kinds of reward items, like trips, crew t-shirts, caps, tools and marketing materials for their businesses.”

The ESP-SMT Upgrade Kit gives contractors a solid revenue-generating opportunity and customers an easy, affordable way to save water and maintain healthier landscapes. For more information about the ESP-SMT Upgrade Kit or to download your Double Rewards Points promotional coupon, visit http://www.rainbird.com/ESP-SMTor call 1-888-370-1814. To learn more about the Rain Bird Rewards Program or any of the company’s other products for landscape irrigation, visit www.rainbird.com.

For a high-res image to accompany this news release, please contact Lynette Von Minden at 402-437-6457 or lynettev@swansonrussell.com.

ABOUT RAIN BIRD CORPORATION

Headquartered in Azusa, Calif., Rain Bird Corporation is the world’s leading manufacturer and provider of irrigation products and services. From simple beginnings in 1933, Rain Bird now offers the industry's broadest range of irrigation products for farms, golf courses, sports arenas, commercial developments and homes, available in more than 130 countries. Rain Bird has been awarded hundreds of patents, including the first in 1935 for the impact sprinkler. Rain Bird’s philosophy called The Intelligent Use of Water™ is about using water wisely. Its commitment extends beyond products to education, training and services for the industry and the community. Rain Bird maintains state-of-the-art manufacturing facilities around the world. www.rainbird.com

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